Hi, I’m Rob
I lead an incredible team of designers focused on building innovative, data-driven tools that help merchandisers work smarter. I’m passionate about design systems and love rolling up my sleeves to solve complex problems through collaboration. Whether it’s aligning across disciplines or refining the details of a shared experience, I’m always looking for ways to make design more impactful and cohesive.
Outside of work, I’m a dad to two awesome daughters, a husband, and a lifelong music lover. I spend my free time playing music or designing posters for local shows.
Experiements
A collection of side quests, small projects, and observations.
Building Systems That Scale
I’ve spent my career creating design solutions that grow with organizations — from establishing cohesive UI patterns across Industrial IoT applications to defining the brand and product experience for a FinTech startup in San Francisco. My focus is on building design systems and scalable frameworks that empower teams to ship faster while maintaining quality. I thrive at the intersection of strategy, craft, and collaboration, helping cross-functional teams align around shared goals and consistent experiences.
Whether you’re exploring design systems, building a career in UX, or just want to swap ideas, I’m always up for a good conversation.
