I’m Rob, a Product Design Manager at Kroger. I lead a team of designers dedicated to creating innovative solutions for complex, data-driven experiences tailored to merchandisers. I have a passion for design systems and thrive on collaborating across disciplines to tackle challenging problems and achieve impactful outcomes.

I live in Cincinnati, Ohio with my wife and two daughters. In my spare time, I enjoy playing music and designing posters.

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Solving Problems Together

Driven by a commitment to collaboration, I lead teams in tackling challenges related to web components, UI patterns, and interconnected experiences. Throughout my journey, I have discovered a strong passion for equipping individuals with the tools necessary to explore new perspectives.

I have certifications in UX practices from NN/g and Human Centered Design methods from LUMA.

Have Questions? Reach Out!

My design adventure has been a wild ride, from crafting a design system for Industrial Internet apps to whipping up a brand identity for a cool FinTech crew in San Francisco. It has been a blast navigating worlds where graphic, user interface, and user experience design collide. Whether you are new to the field or have been in the game for a while, I’m always open to chatting about my experiences.

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