About Me
With 15+ years in design, I’ve worked across enterprise systems, IOT industrial applications, and FinTech. Today, I lead designers across centralized enablement teams, promotions, and supply chain at Kroger, where much of my focus is on driving consistency in the products we build and advancing innovation in areas like AI and its ability to streamline processes.
Outside of work, I love spending time with my family and tracking down the best coffee the greater Cincinnati area has to offer. I also enjoy lending my illustration and graphic design skills to creating show posters and writing and performing my own music.
How I Work
How I design
- Context
- Understanding the whole workflow before deciding which part of it to change
- Craft
- Staying close enough to the build to know what the work really costs
- Iteration
- Short loops with real users, so the right thing gets built
- Systems
- Designing the reusable parts first, so every decision after is easier
How I lead
- Openness
- Every idea on the table however small, and none of them too precious to lose
- Partnership
- Design working alongside product and engineering rather than delivering to them
- Clarity
- Knowing where the work is going, and having whatever blocks it removed
- Growth
- Giving designers room to stretch, with feedback that helps them get better
Experience
KrogerCincinnati, OH
2018 – PresentSr. Product Design Manager
2022 – PresentSr. Product Designer
2021 – 2022Product Designer
2020 – 2021UX Designer
2018 – 2020CoStrategixCincinnati, OH
2017 – 2018UI/UX Architect
- Built a mobile application for a clinical research sponsor, giving trial investigators on-demand access to study materials and protocol resources.
- Designed an end-to-end website for a specialty beverage company covering recipe discovery, product ordering, and responsive B2B and consumer layouts.
- Streamlined the design-to-development handoff, improving project efficiency and client relationships.
GESan Ramon, CA
2015 – 2017Sr. UI/UX Designer
- Designed a suite of atomic, reusable UI components for the Predix Cirrus Design System, used across multiple business functions.
- Launched the inaugural component documentation site, giving teams clear usage guidelines and speeding adoption.
- Ran weekly feedback workshops with designers to iterate on patterns as the system evolved.
- Co-designed and built advanced data visualization components with developers, using D3.js to make complex datasets readable.
Ubiquity Retirement + SavingsSan Francisco, CA
2012 – 2015Creative Director
2013 – 2015- Led the creation of a new brand identity spanning logo, guidelines, collateral, video, and email templates.
- Oversaw the marketing website redesign and kept it consistent with the client platform.
- Defined design strategy for partnerships and sales initiatives alongside executive leadership.
Designer / Web Developer
2012 – 2013- Maintained custom WordPress themes, handling both UX and front-end development.
- Designed and coded email templates, and managed sales lead workflows in Marketo.
Far-I-Rome ProductionsCincinnati, OH
2007 – 2012Creative Director
- Conceptualized and directed end-to-end visual identity for events ranging from concert series to multi-block street festivals, ensuring cohesive branding that elevated event visibility and attendee engagement.
- Crafted tailored WordPress websites for diverse clients, designing custom themes and templates, integrating essential plugins, and optimizing usability and performance to meet unique business needs.
- Partnered with local musicians to develop and execute holistic branding strategies, designing logos, digital assets, promotional collateral, and album artwork to create a unified brand experience across web, print, and social channels.
J Charles CrystalErlanger, KY
2007 – 2011Production Artist
Education
Art Academy of Cincinnati
B.F.A., Communication Arts
Skills
Design Expertise
Design SystemsDesign DocumentationUI DesignUser ResearchDiscoveryWireframingPrototypingUser TestingAccessibility (WCAG)
Leadership & Strategy
People ManagementStakeholder ManagementFacilitationDesign SprintsStrategic PlanningOKRsMentoringDesign Thinking
Front-End Development
HTML/CSSJavaScriptWordPressStorybookGitHub CopilotClaude Code
Design & Collaboration Tools
FigmaAdobe SuiteMuralJIRAConfluencePower BI
Certifications
AI Foundations for Business
IBM
Practitioner of HCD Methods
LUMA
UX Certification
Nielsen Norman Group